As NASCAR prepares to celebrate and honor Jimmie Johnson for his seventh career Sprint Cup title this week, he likely isnt thinking about which new endorsement deals could come his way by tying the sports record for number of championships.Johnson indicated a couple of weeks before winning his seventh title that he would have to think long and hard about any additional opportunities he could earn by tying Richard Petty and Dale Earnhardt.With two daughters, ages 3 and 6, he doesnt need to add to his commitments. He is focused on family, racing, his current partners and his foundation.I kind of pulled all that [endorsement work] back when we first started having a family, Johnson said in early November. I had to free up some space somewhere, somehow. Maybe a seventh [title] would bring some opportunity there and I would have to look hard at it.With so little free time as it is, I didnt want to be worrying about chasing all that.Johnson has 11 primary sponsors either through personal endorsements or through the Hendrick Motorsports team: Lowes (plus Kobalt), Chevrolet, Gatorade, Wells Enterprises (Blue Bunny Ice Cream), Blue Cross and Blue Shield of North Carolina, Seiko, Sunoco, Valvoline, Bank of America and Microsoft.Thats a long enough list of big companies to keep any big-time athlete busy.Johnson, who will be honored in Las Vegas at the NASCAR Sprint Cup Series Awards on Friday, was speaking after a Jimmie Johnson Foundation event where the foundation gave grants to schools for projects. His wife, Chani, said she didnt think another championship would have a big impact on their fundraising, which the couple says has been steady year to year, championship or no championship.I dont think there is a correlation, Chani said. Its more about the mission and the programs we have in place to raise those funds is what matters. It hasnt really been related [except] maybe some name recognition.Johnson appeared on several national sports and talk shows in the two days after his championship. That certainly added to his exposure. But he indicated that he wouldnt let all that extra spotlight distract him.The most important thing is being prepped and ready for the car, have time for that and my family, Johnson said. The endorsement side, the amount of stuff you have to do for the endorsement stuff, Id have to look at it, but Im not eager to go jump into any endorsement deals.Still, he certainly isnt turning away the opportunity to have more name recognition and seeing what might come with that.What Im doing, business side is really not glamorous stuff -- buying some real estate here and there, Johnson said. 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Shot outdoors against the stunning backdrop of Banff, Alta., the networks 30-minute original production airs tonight at 8pm et/5pm pt on TSN2. The four All-Star teams will play for $100,000 in prize money during TSNs annual skins game, airing live this weekend on TSN from The Fenlands Banff Recreation Centre.Parramatta have shrugged off yet another week of high controversy and a worrying knee injury to Semi Radradra to produce a 22-18 win for the ages over Sydney Roosters at Pirtek Stadium.Despite being reduced to 15 men in the first half on Friday night, the Eels rallied from 18-6 down with 20 minutes remaining to keep their slim NRL finals hopes alive and send the 8464-strong crowd into raptures.On a day when skipper Kieran Foran asked the club for a release from the final three years of his contract, the Eels produced one of the gutsiest efforts in recent memory.Things didnt look good at first for Parramatta when Radradra left the field with a suspected medial ligament injury in the seventh minute and hooker Isaac De Gois followed soon after due to concussion.They did well to have scores level at 6-6 at halftime but the Roosters looked as if they were going to run away with it when Daniel Tupou twice flew high to set up Boyd Cordner and Latrell Mitchell in the space of three minutes.But just when the Eels looked gone, Manu Mau crossed for two tries in seven minutes to level the scores and rally his team.Five-eighth Corey Norman proved the match-winner, grubbering for Clint Guthersons 75th-minute four-pointer to put his side in front before pulling off a try-saver on Joseph Manu in the dying seconds.Norman set up all his sides four tries.The Eels will havve a nervous wait after Danny Wicks, in his 100th game, was penalised for a shoulder charge in the first half and will face the scrutiny of the match review committee.ddddddddddddEels coach Brad Arthur said it was unclear how bad Radradras injury was and ranked the win as one of the most satisfying in his time at the club.I have to be honest, I didnt really know what was happening in the second half with who was playing where, Arthur said.Daniel Alvaro had to play 40 minutes in the second half as a front-rower and we had all our big fellas out there just filling in somewhere in the line.It was a pretty tough effort. Especially coming back from 18-6 down.It would have been very easy to say weve got enough excuses, weve got blokes all over the place, how are we going to score a try? But I think thats pretty much how weve played all year.Roosters coach Trent Robinson said his side were let down by their failure to hold onto ball and were guilty of inviting the Eels back into the game.It wasnt to be for us - I thought we were on top at 18-6 but we went away (from their game plan), and errors and penalties following that, Robinson said.And then some big misses on our kick and on the line against Manu Mau.Its pretty disappointing. ' ' '